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Whenever we go shopping, we encounter several agricultural products named after a country or region. This happens because the quality and characteristics of agricultural products vary depending on their geographical source. For instance, the wine produced in Bordeaux (France) is different from the wine produced in La Rioja (Spain) or the Yarra Valley (Australia). Similarly, Roquefort-sur-Soulzon (France) and Gorgonzola (Italy) produce different types of blue cheese. Coffee from Colombia is also different from coffee from Brazil.

These are just a few examples of products that are deeply connected and associated with their geographical origins. To protect a geographical name from misuse, producers can use a geographical indication, which identifies a good as originating in a specific region where a given quality, reputation, or other good characteristic is essentially attributable to that geographic origin.

This taster will introduce the concept of Geographical Indications, compare traditional and emerging forms of protection, and explore how our food consumption can promote sustainable agricultural practices and protect traditional knowledge.