While there are many ways in our modern time that governments can communicate with the public, being able to clearly articulate policy in a manner that is interesting and inspiring is still key to informing and engaging the community.

Senior public sector representatives are regularly called on to present and promote plans, positions and programs. A well-written and delivered speech can not only be educational, but facilitate support and change perceptions.

Yet, speechwriting is not something many individuals are trained to do. Instead, they are thrown right into it, without first learning the tips and techniques that make the difference between a good speech and a great one.

Often, those asked to provide talking points have written many excellent documents that are meant to be ‘read’, but have limited experience in preparing material that is meant to be ‘read out loud’. Two very different things!

Training in speechwriting helps you understand the foundations of a successful presentation:

  • Style
  • Structure
  • Substance
  • Storyline

And of course, let’s not forget length – there is nothing worse for a speaker than to be standing in front of an audience only to find their speech is too long or too short for their allotted time.

One of the main barriers people face when trying to write an effective speech is forgetting that they are writing for an audience, not for themselves.

One of the keys to being a persuasive communicator is to put yourself in the shoes of your audience. Don't think about what you want to say, think about what they need and want to hear.

People often think their topic is too complex to be effectively shared with a wide audience in 20 minutes or less. The problem isn't that these topics can't be communicated with all audiences, it is that the communicator often knows them so intimately, has spent so much time researching and learning, they have forgotten the essence of their work. Trained speechwriters will understand how to boil a topic down to these key facts.

It is this core that will allow your audience to understand and more importantly respond to your messages. Does what you are doing boil down to saving lives, making space travel affordable, or inventing a better toaster? A speechwriter needs to take this basic achievement and use it to tell your audience why it is beneficial to them, the community or the world.

We offer courses in speechwriting that will immediately boost your ability in this often-overlooked skill. Its practical workshop offers examples, exercises and expert feedback on your writing that can be applied to your next speechwriting task.