Tue 07 Apr 2020 - Tue 07 Apr 2020

09:00 - 16:30

1 Session
14 spots remaining.

Wed 14 Oct 2020

09:00 - 16:30

1 Session
16 spots remaining.

Immediately boost your speechwriting skills. This practical course will offer techniques, tips, examples, exercises and expert feedback on your writing that can be applied in your next speechwriting task.

Do you have a small team of people with similar professional development needs? We can run this course specifically for you.

ENQUIRE ABOUT RUNNING THIS COURSE IN-HOUSE

Course outline

The workshop provides a thorough exploration of how to prepare attention-grabbing speeches that blend the speaker's requirements with meaningful audience engagement to deliver influential and memorable policy messages.

During the course, you will gain insights and experience into a range of speechwriting activities:

  • applying principles for communicating with influence to speeches
  • drafting text for full speeches and speaking notes
  • understanding why and how to initiate and maintain audience engagement
  • tailoring speech content, style, and language to each occasion
  • incorporating policy messages so they are influential and memorable
  • exceeding the speaker's expectations
  • working effectively with speakers, subject experts, approvers, fact-checkers and event organisers
  • knowing where to tap into further learning materials and insights on speechwriting
  • being confident to write speeches for your own delivery.

Learning outcomes

At the completion of this course you should be able to:

  • research, plan and draft government speeches for a range of speakers and occasions
  • draft speeches that present government policy messages influentially and memorably
  • draft full speeches and speaking notes appropriate for the speaker and occasion
  • draft speeches that blend the speaker's requirements with effective audience engagement
  • apply specific speechwriting techniques that support influential communication
  • choose speech language and content that is meaningful to the audience.

Who should enrol

Anyone wishing to take their speechwriting ability up a level or refresh their skills. You will be able to choose and be guided through a range of examples and exercises, depending on skill level and experience.

What you will receive

  • Personal investment from a leading industry expert
  • Networking with other professionals
  • Full course notes and additional resources
  • A certificate of participation
  • Ability to upload course completion to your LinkedIn profile
  • Access to the CCE student portal during the course and the month following
  • Morning tea, lunch and afternoon tea

While there are many ways in our modern time that governments can communicate with the public, being able to clearly articulate policy in a manner that is interesting and inspiring is still key to informing and engaging the community.

Senior public sector representatives are regularly called on to present and promote plans, positions and programs. A well-written and delivered speech can not only be educational, but facilitate support and change perceptions.

Yet, speechwriting is not something many individuals are trained to do. Instead, they are thrown right into it, without first learning the tips and techniques that make the difference between a good speech and a great one.

Often, those asked to provide talking points have written many excellent documents that are meant to be ‘read’, but have limited experience in preparing material that is meant to be ‘read out loud’. Two very different things!

Training in speechwriting helps you understand the foundations of a successful presentation:

  • Style
  • Structure
  • Substance
  • Storyline

And of course, let’s not forget length – there is nothing worse for a speaker than to be standing in front of an audience only to find their speech is too long or too short for their allotted time.

One of the main barriers people face when trying to write an effective speech is forgetting that they are writing for an audience, not for themselves.

One of the keys to being a persuasive communicator is to put yourself in the shoes of your audience. Don't think about what you want to say, think about what they need and want to hear.

People often think their topic is too complex to be effectively shared with a wide audience in 20 minutes or less. The problem isn't that these topics can't be communicated with all audiences, it is that the communicator often knows them so intimately, has spent so much time researching and learning, they have forgotten the essence of their work. Trained speechwriters will understand how to boil a topic down to these key facts.

It is this core that will allow your audience to understand and more importantly respond to your messages. Does what you are doing boil down to saving lives, making space travel affordable, or inventing a better toaster? A speechwriter needs to take this basic achievement and use it to tell your audience why it is beneficial to them, the community or the world.

We offer courses in speechwriting that will immediately boost your ability in this often-overlooked skill. Its practical workshop offers examples, exercises and expert feedback on your writing that can be applied to your next speechwriting task.